Back to School Campaigns

Welcome Back | 2024

The start of the school year is one of the most important moments for any district, and at Westfield Washington Schools, our team embraced the challenge of creating a campaign that was both engaging and informative.

We developed a multi-day, multi-platform strategy that included social media, digital newsletters, and updates to the district website. From a heartfelt “Welcome Back” video shared across platforms to cohesive visuals and messaging, we ensured consistency and warmth in every touchpoint. A dedicated back-to-school webpage made essential information easily accessible to families. Together, these efforts created a unified and welcoming experience for both new and returning members of our school community.

Photography, Graphics, and Community Engagement

Knowing that our audience is highly responsive to photo-based content, we focused on creating meaningful visual connections across multiple channels.

I designed a set of cohesive back-to-school graphics, used consistently across social media and district newsletters, to clearly communicate key information to families. These graphics were made using our custom photography settings for a cohesive look. To foster a sense of community and encourage engagement, we launched a back-to-school photo contest, inviting families to share their first-day snapshots. The winner was announced on social media, generating excitement and increasing interaction with our platforms.

Additionally, my team and I visited schools on the first day back to capture high-quality photos of students, staff, and joyful moments. These images reassured families and showcased the positive energy throughout the district, reinforcing that the new school year was off to a great start. All photos were intentional in showcasing official Shamrock and Westfield gear, ensuring brand alignment.

Photography

Graphics

Community Photo Contest

We Are Westfield | 2023

Fall 2023 marked a milestone for Westfield Washington Schools—and for our communications team. For the first time, we launched a back-to-school video to generate excitement and set the tone for the year ahead.

This was a pivotal year for Westfield, as it was the first following the successful renewal of the district’s referendum and the debut of WWS’s new visual brand. Our challenge was clear: introduce the refreshed branding in a way that felt both new and familiar, preserving the community’s sense of identity while moving it forward.

The result was We Are Westfield—a video that highlighted the district’s core values through powerful visuals of our students, staff, and state-of-the-art facilities. Filmed over the course of a full year, the video became more than just a welcome—it became a movement. The phrase “We Are Westfield” evolved into a unifying motto and hashtag, used throughout the year to foster pride, connection, and school spirit. The campaign’s success laid the groundwork for an even more ambitious back-to-school rollout in 2024.