The 2024 Westfield Football Hype Video was a full-scale production designed to energize players and fans. I co-led every stage—from concept and filming to editing—crafting a high-energy, cinematic piece. Using dynamic action shots, dramatic lighting, and precise sound design, we created a visually striking video that set the tone for the season and elevated the team’s brand.
And while we can’t officially take credit for the team making it to the 2024 state finals, we like to think the hype video played a small—but crucial—role!
Westfield Football’s media days provide athletes with a professional branding experience. For the last three seasons, I have co-directed and executed high-quality photography sessions, capturing bold, polished visuals used for social media, recruitment, and promotions. These sessions showcase players at their best while reinforcing the team’s identity. These photos are used throughout the season through internal promotional content and external media sources.
Beyond production, I played a key role in shaping Westfield Football’s digital presence. Through strategic content creation and collaboration with Rocks Athletics, we helped establish a strong social media following. We produced additional video content, executed a deliberate social media strategy, and created engaging posts that built excitement, increased engagement, and strengthened the team’s brand throughout the season.