Westfield Theatre

CLUE | Westfield High School

For Westfield Theatre’s 2024 production of Clue, I co-directed and produced a high-energy promo video that captured the show’s humor, mystery, and suspense. From concept to final edit, we crafted a cinematic piece that showcased the cast’s personalities and set the tone for the production. With dramatic lighting, quick cuts, and playful performances, the video helped generate buzz.

Marketing & Social Media Promotion

To build excitement for Clue, we developed a strategic social media campaign that went beyond a single promo video. In collaboration with Westfield Theatre, we created five additional supplemental videos, each tying into the main promo while revealing more about the show. The videos totaled over 196K cumulative views on Instagram. Released in a staggered schedule, these videos kept audiences engaged, built anticipation, and helped drive ticket sales. The social media promotion was credited in selling out the show and the cast and crew had a fantastic three-day run!

Cinderella | Westfield High School

For Westfield Theatre’s 2023 production of Cinderella, I co-directed and produced a two-part documentary video series that highlighted the production from both the actor and crew perspective. This project's main purpose was to provide a behind-the scenes look of the theatre troupe, as well as encourage students to join in future productions. These short videos highlight the energy, hard work, and fun that goes into a high school theatre production. 

The videos were released simultaneously on our highest-performing social media accounts: Instagram, Facebook, and Youtube.